Marketing - a long term interactive relationship : contributions to a new marketing theory
by Evert Gummesson
| Year of publication: |
1987
|
|---|---|
| Authors: | Gummesson, Evert |
| Publisher: |
Stockholm |
| Extent: | 49 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004193025