Marketing a taboo product : tackling the consumer mind-set in Pakistan
Nida Aslam Khan
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Khan, Nida Aslam |
| Published in: |
Asian journal of management cases : AJMC. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0972-8201, ZDB-ID 2211955-3. - Vol. 15.2018, 2, p. 147-160
|
| Subject: | Contraceptive social marketing | social marketing | family planning | contraceptives’communication | contraceptives’marketing | consumer mind-sets | Fertilität | Fertility | Pakistan | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Verhütungsmittel | Contraceptive |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972820118780745 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912027