Marketing academics at the FTC: the inside story
Year of publication: |
2013
|
---|---|
Authors: | Wilkie, William L. ; Murphy, Patrick E. |
Other Persons: | Piacentini, Maria (ed.) |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 5.2013, 1, p. 124-140
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Federal Trade Commission | Consumer protection | Marketing academics | History of marketing thought | Marketing and public policy history | Consumer research | Marketing and society | Marketing consultants |
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