Marketing across cultures in Asia : a practical guide
Richard R. Gesteland & Georg F. Seyk
| Year of publication: |
c2002
|
|---|---|
| Authors: | Gesteland, Richard R. |
| Other Persons: | Seyk, Georg F. (contributor) |
| Publisher: |
Copenhagen : Copenhagen Business School Press |
| Subject: | Asien | Asia | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | Online-Ressource (188 p) maps |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references ""Contents""; ""About the Authors""; ""Foreword""; ""Marketing in Asia""; ""1. Sizing up the Market""; ""2. Business Behavior in Asia""; ""3. Laying the Groundwork""; ""4. Exploring a Network""; ""5. Getting It in Writing""; ""6. Putting It All Together""; ""7. What about Bill?""; ""Negotiating in Asia""; ""8. East Asia""; ""9. Southeast Asia""; ""Further reading"" Electronic reproduction; Available via World Wide Web |
| ISBN: | 87-630-0094-6 ; 978-87-630-0094-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012672741