Extent:
XVIII, 478 S.
Ill., graph. Darst.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
ISBN: 978-0-273-75773-3 ; 978-0-273-75776-4 ; 978-0-273-78102-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009688516