Marketing across cultures
Jean-Claude Usunier; Julie Anne Lee
| Year of publication: |
2013 ; 6. ed.
|
|---|---|
| Authors: | Usunier, Jean-Claude ; Lee, Julie Anne |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVIII, 478 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-0-273-75773-3 ; 978-0-273-75776-4 ; 978-0-273-78102-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688516