Marketing activities : a critical analysis from an ethical point of view
Year of publication: |
2007
|
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Authors: | Naskrent, Julia |
Publisher: |
Saarbrücken : VDM Verlag Dr. Müller |
Subject: | Marketingmanagement | Marketing management | Rawls-Gerechtigkeitstheorie | Rawls's theory of justice | Marketing | Unternehmensethik | Business ethics | Theorie | Theory | Ethik |
Description of contents: | Table of Contents [gbv.de] |
Extent: | IV, 104 S. Ill., graph. Darst. 240 mm x 170 mm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 90 - 104 |
ISBN: | 978-3-8364-0627-7 ; 3-8364-0627-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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