Marketing activity, blogging, and sales
Hiroshi Onishi and Puneet Manchanda
| Year of publication: |
2010
|
|---|---|
| Authors: | Onishi, Hiroshi ; Manchanda, Puneet |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2010, 3, p. 183-250
|
| Subject: | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Kommunikationsmedien | Communication media | Vergleich | Comparison | Marketingmanagement | Marketing management | Konsumgüter | Consumer goods | Werbewirkung | Advertising effects | Empirische Methode | Empirical method | Japan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841373