Marketing, Advertising and Publicity – Replace Braggadocio and Review the Costs

The author recommends review of marketing, advertising and communication strategies, which may have excessive self-praise. Braggadocio or excessive self-praise causes negative marketing and unnecessary burden on the society in the form of increased costs. The author recommends use of such tools of marketing, which may involve carefully planned endorsements or positive referrals keeping the end consumers in perspective

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Year of publication:	2019
Authors:	Jain, Trilok Kumar
Publisher:	[2019]: [S.l.] : SSRN

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Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 20, 2019 erstellt
Other identifiers:	10.2139/ssrn.3319347 [DOI]
Classification:	M4 - Accounting and Auditing ; M5 - Personnel Economics ; M11 - Production Management ; M12 - Personnel Management ; M13 - Entrepreneurship ; M14 - Corporate Culture; Social Responsibility ; M15 - IT Management ; M16 - International Business Administration ; m18
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012894474