Marketing agencies and collusive bidding in online ad auctions
Year of publication: |
2020
|
---|---|
Authors: | Decarolis, Francesco ; Goldmanis, Maris ; Penta, Antonio |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 10, p. 4433-4454
|
Subject: | collusion | digital marketing agencies | Facebook | Google | GSP | internet auctions | online advertising | VCG | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Internet | Wettbewerbsbeschränkung | Restraints of competition | Electronic Commerce | E-commerce | Suchmaschine | Search engine | Auktion | Auction | Internet-Auktion | Online auction | Social Web | Social web | Prinzipal-Agent-Theorie | Agency theory |
-
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco, (2019)
-
Analysis of online position auctions for search engine marketing
Santos, Margarida V. B., (2023)
-
Strategic behavior in online reputation systems : evidence from revoking on eBay
Ye, Shun, (2014)
- More ...
-
Common Agency and Coordinated Bids in Sponsored Search Auctions
Decarolis, Francesco, (2013)
-
Common Agency and Coordinated Bids in Sponsored Search Auctions
Goldmanis, Maris, (2012)
-
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco, (2019)
- More ...