Marketing amid the uncertainty of the social sector : do social entrepreneurs follow best marketing practices?
Scott L. Newbert
| Year of publication: |
2012
|
|---|---|
| Authors: | Newbert, Scott L. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 1, p. 73-90
|
| Subject: | best marketing practices | effectuation | marketing strategy | Panel Study of Entrepreneurial Dynamics II | social entrepreneurship | Entrepreneurship | Entrepreneurship approach | Sozialwirtschaft | Social economy | Marketingmanagement | Marketing management | Marketing | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565288