Marketing : an introductory text
Martin Christopher and Malcolm McDonald
| Year of publication: |
1995
|
|---|---|
| Authors: | Christopher, Martin ; McDonald, Malcolm |
| Publisher: |
Basingstoke : Macmillan Business |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 336 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-333-62586-2 ; 0-333-62587-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004247271