Marketing an IPO issuer in early stages of the IPO process
S. Cem Bahadir; Jade S. DeKinder; Ajay K. Kohli
| Year of publication: |
2015
|
|---|---|
| Authors: | Bahadir, S. Cem ; DeKinder, Jade S. ; Kohli, Ajay Kumar |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 1, p. 14-31
|
| Subject: | IPO marketing | Cue utilization | Attention-based view | Börsengang | Initial public offering |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489574