Marketing an upgrate to a system : compatibility choice as a price discrimination device
Year of publication: |
2001
|
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Authors: | Mariñoso, Begoña Garcia |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 13.2001, 4, p. 377-392
|
Subject: | Leistungsbündel | Bundling strategy | Preisdifferenzierung | Price discrimination | Produktdifferenzierung | Product differentiation | Theorie | Theory |
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