Marketing analytics for data-rich environments
Michel Wedel & P.K. Kannan
| Year of publication: |
November 2016
|
|---|---|
| Authors: | Wedel, Michel ; Kannan, P. K. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 6, p. 97-121
|
| Subject: | big data | marketing analytics | marketing mix | personalization | privacy | Big Data | Big data | Marketingmanagement | Marketing management | Marketing | Datenschutz | Data protection | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011621580