Marketing analytics roadmap : methods, metrics, and tools
Jerry Rackley
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Rackley, Jerry |
| Publisher: |
New York, NY : Apress |
| Subject: | Marketing | Performance-Messung | Performance measurement | Betriebliche Kennzahl | Financial ratio | Return on Investment | Return on investment | Wirtschaftswissenschaften | Führungstheorie | Strategisches Management | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIV, 150 Seiten Illustrationen, Diagramme 229 mm x 152 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 978-1-4842-0260-9 ; 1-4842-0260-0 ; 978-1-4842-0259-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011295828