Marketing analytics stages : demystifying and deploying machine learning
Year of publication: |
2023
|
---|---|
Authors: | Paas, Leonard J. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 65.2023, 6, p. 687-707
|
Subject: | big data | machine learning | artificial intelligence | business applications | data maturity | Künstliche Intelligenz | Artificial intelligence | Big Data | Big data |
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