Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
José Marcos Carvalho de Mesquita and Erik Kostelijk
| Year of publication: |
2022
|
|---|---|
| Authors: | Mesquita, José Marcos Carvalho de ; Kostelijk, Erik |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Marketingmanagement | Marketing management | Data Analytics | Data analytics | Konsumentenverhalten | Consumer behaviour |
| Extent: | 1 online resource. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-19661-7 ; 1-003-19661-6 ; 978-1-000-48171-6 ; 1-000-48171-9 ; 978-1-000-48174-7 ; 1-000-48174-3 ; 978-1-032-05219-9 ; 1-032-05219-8 ; 978-1-032-05218-2 ; 1-032-05218-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013176335