Marketing analytics : the bridge between customer psychology and marketing decision-making
Year of publication: |
2023
|
---|---|
Authors: | Basu, Rituparna ; Lim, Weng Marc ; Kumar, Anil ; Kumar, Satish |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2588-2611
|
Subject: | bibliometric analysis | customer psychology | decision-making | marketing analytics | systematic literature review | Bibliometrie | Bibliometrics | Entscheidung | Decision | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketing |
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