Marketing and African Economic Development: An Overview and Agenda for Research
As African countries strive toward economic development, they have had the need to borrow marketing knowhow from the developed countries as part of their tool-bag of development techniques. Although this is commendable, debate persists in the literature as to the applicability/relevance of marketing knowhow in developing countries. To enhance knowledge in the topic area, the authors provide an overview of the role of marketing in developing countries and a conceptual model for empirical research.
Year of publication: |
1996
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Authors: | Akaah, Ishmael P. ; Dadzie, Kofi Q. |
Published in: |
Journal of African Development. - African Finance and Economics Association - AFEA. - Vol. 2.1996, 1
|
Publisher: |
African Finance and Economics Association - AFEA |
Subject: | Global applicability | Relevance of marketing know how |
Saved in:
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