Marketing and corporate profitability: the case of Greek firms
Year of publication: |
2009
|
---|---|
Authors: | Panigyrakis, George ; Kapareliotis, Ilias ; Ventoura, Zoe |
Other Persons: | Artikis, George P. (ed.) |
Published in: |
Managerial Finance. - Emerald Group Publishing Limited, ISSN 1758-7743, ZDB-ID 2047612-7. - Vol. 35.2009, 11, p. 909-917
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Greece | Marketing strategy | Research and development | Profit maximization |
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