Marketing and entrepreneurial success in emerging markets : the nexus
Robert Kwame Dzogbenuku and Solomon Abekah Keelson
| Year of publication: |
2019
|
|---|---|
| Authors: | Dzogbenuku, Robert Kwame ; Keelson, Solomon Abekah |
| Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 13.2019, 2, p. 168-187
|
| Subject: | Entrepreneurship | Ghana | Marketing orientation | Emerging markets | Entrepreneurial success | Entrepreneurship approach | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Erfolgsfaktor | Success factor | Unternehmenserfolg | Firm performance | Unternehmer | Entrepreneurs | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJIE-12-2018-0072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153298