Marketing and feminism: a bibliography and suggestions for further research

From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in other disciplines have examined marketing phenomena for some time. Provides a guide to this literature, highlighting the scope of the work and its diversity, and suggests areas where more research is needed.

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Year of publication:	1997
Authors:	Catterall, Miriam ; Maclaran, Pauline ; Stevens, Lorna
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 15.1997, 7, p. 369-376
Publisher:	MCB UP Ltd
Subject:	Bibliographies \| Feminism \| Marketing theory \| Sociology

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Type of publication:	Article
Type of publication (narrower categories):	review
Language:	English
Other identifiers:	10.1108/02634509710193208 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946600