Marketing and leadership in the public sector : a research on marketing use in public organizations in Romania's north-western region
Year of publication: |
2012
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Authors: | Ţigănaş, Andrei ; Ţiclău, Tudor ; Mora, Cristina ; Bacali, Laura |
Published in: |
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011. - [Bucharest] : Ed. Economică, ISBN 978-973-709-612-8. - 2012, p. 154-179
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Subject: | Neues Steuerungsmodell | New public management | Nonprofit-Marketing | Nonprofit marketing | Führungsstil | Leadership style | Kommunalverwaltung | Local government | Rumänien | Romania |
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