Marketing and open innovation : toward sustainable innovation (SustaINovation)
Year of publication: |
2022
|
---|---|
Authors: | Kelleci, Alpaslan |
Published in: |
Impact of open innovation on the world economy. - Hershey, PA : IGI Global, ISBN 978-1-7998-8665-5. - 2022, p. 145-166
|
Subject: | Marketing | Open Innovation | Open innovation | Nachhaltigkeit | Sustainability |
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