Marketing and operations management: an integrated approach to new ways of delivering value
Year of publication: |
1999
|
---|---|
Authors: | Walters, David |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 37.1999, 3, p. 248-263
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive strategy | Effectiveness | Operations | Operation strategy |
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