Marketing and promotion
Marla Ashe
| Year of publication: |
2012
|
|---|---|
| Authors: | Ashe, Marla |
| Published in: |
Solutions : business problem solving. - Farnham, Surrey : Gower Publ., ISBN 978-1-4094-2687-5. - 2012, p. 141-160
|
| Subject: | Marketing | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562908