Marketing and Purchasing Strategies in the Distribution Channels of Mid‐range Computers
Year of publication: |
1989
|
---|---|
Authors: | Cunningham, Malcolm T. ; Roger Pyatt, T. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 2, p. 130-143
|
Publisher: |
MCB UP Ltd |
Subject: | Distribution channels | Marketing | Purchasing | United Kingdom | Computers |
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