Marketing and supply chain management integration : strategic implications for enhancing customer value proposition
Year of publication: |
2011
|
---|---|
Authors: | Madhani, Pankaj M. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 2, p. 153-170
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Arbeitsorganisation | Work organization | Kundenwert | Customer value | Wettbewerbsvorteil | Competitive advantage |
-
Madhani, Pankaj M., (2019)
-
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe, (2023)
-
Yagüe Guillén, María Jésus, (2016)
- More ...
-
Value creation through integration of supply chain management and marketing strategy
Madhani, Pankaj M., (2012)
-
Intangible assets : value drivers for competitive advantages
Madhani, Pankaj M., (2012)
-
Madhani, Pankaj M., (2011)
- More ...