Marketing and supply chain management integration : strategic implications for enhancing customer value proposition
Pankaj M. Madhani
Year of publication: |
2011
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Authors: | Madhani, Pankaj M. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 5.2011, 2, p. 153-170
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