Marketing and technical managers
Year of publication: |
1999
|
---|---|
Authors: | Berthon, Pierre ; Pitt, Leyland ; Katsikeas, Constantine |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 7/8, p. 772-793
|
Publisher: |
MCB UP Ltd |
Subject: | Decision‐making | Management development | Marketing management | Managerial effectiveness | Problem solving |
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