Marketing as a response to paradox and norms in the 1960s and 1970s
Maureen A. Bourassa; Peggy H. Cunningham; Jay M. Handelman
| Year of publication: |
2013
|
|---|---|
| Authors: | Bourassa, Maureen A. ; Cunningham, Peggy H. ; Handelman, Jay M. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 5.2013, 1, p. 47-70
|
| Subject: | Marketingmanagement | Marketing management | Ökonomische Ideengeschichte | History of economic thought | Soziale Norm | Social norm | USA | United States | 1960-1979 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758522