Marketing as an art and science of market framing : commentary
Year of publication: |
2010
|
---|---|
Authors: | Callon, Michel |
Published in: |
Reconnecting marketing to markets. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-957807-9. - 2010, p. 224-233
|
Subject: | Marketing | Markt | Market |
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