Marketing as an Investment in Shareholder Value
| Year of publication: |
2018
|
|---|---|
| Authors: | Hughes, Mathew ; Hughes, Paul ; Yan, Ji Karena ; Sousa, Carlos M. P. |
| Published in: |
British Journal of Management. - Wiley, ISSN 1045-3172, ZDB-ID 2025938-4. - 2018 (25.01.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12284 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012085607