Marketing as exchange
Year of publication: |
2008
|
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Authors: | Bagozzi, Richard P. |
Published in: |
History of marketing thought ; Volume 3. - Los Angeles : SAGE Publications. - 2008, p. 403-415
|
Subject: | Marktmechanismus | Market mechanism | Devisenmarkt | Foreign exchange market | Tauschwirtschaft | Barter economy | Börse | Bourse | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
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