Marketing as the most critical factor in commercialisation of startups based on universities
Marina Romanovich, Hossein Mohseni, Aidin Salamzadeh, Sepideh Nasiri, Liudmila Romanovich
| Year of publication: |
2022
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|---|---|
| Authors: | Romanovich, Marina Alekseevna ; Mohseni, Hossein ; Aidin, Salamzadeh ; Nasiri, Sepideh ; Romanovich, Liudmila |
| Published in: |
International journal of research, innovation and commercialisation : IJRIC. - Olney, Bucks : Inderscience Publishers, ISSN 2051-994X, ZDB-ID 2886585-6. - Vol. 4.2022, 2, p. 75-91
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| Subject: | innovative product | starting company (startup) | startup marketing | cluster analysis | Unternehmensgründung | Business start-up | Clusteranalyse | Cluster analysis | Innovation | Erfolgsfaktor | Success factor | Universitäre Forschung | University research | Kommerzialisierung | Commercialization | Forschungskooperation | Research collaboration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJRIC.2022.129674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014312990