Marketing as value co-creation through network interaction and resource integration
Year of publication: |
2010
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Authors: | Gummesson, Evert ; Mele, Cristina |
Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 2374449-2. - Vol. 4.2010, 4, p. 181-198
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Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Theorie | Theory |
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