Marketing-Assessment : Aufgaben, Probleme und Methoden der Marketing-Folgenabschätzung
Christoph Köller
| Year of publication: |
1992
|
|---|---|
| Authors: | Köller, Christoph |
| Publisher: |
Bergisch Gladbach [u.a.] : Eul |
| Subject: | Marketing | Theorie | Theory |
| Extent: | XV, 332 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1992 |
| Notes: | Literaturverz. S. 300 - 332 |
| ISBN: | 3-89012-303-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000857018