Marketing audits : the forgotten side of management?
Year of publication: |
2012
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Authors: | Gama, António Pimenta da |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 3/4, p. 212-222
|
Subject: | Marketingmanagement | Marketing management | Wirtschaftsprüfung | Financial audit | Performance-Messung | Performance measurement | Delphi-Methode | Delphi technique | Strukturwandel | Structural change |
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