Marketing auf Innovationskurs : mit der DIG-Methode auf der Spur des Kunden
Erich Joachimsthaler. Übers. aus dem Engl. von Brigitte Dübert
| Alternative title: | Hidden in plain sight <dt.> |
|---|---|
| Year of publication: |
2008
|
| Authors: | Joachimsthaler, Erich |
| Other Persons: | Döbert, Brigitte (contributor) |
| Publisher: |
München;[Heidelberg] : mi-Fachverl., FinanzBuch Verl. |
| Subject: | Strategisches Management | Strategic management | Innovation | Innovationsmanagement | Innovation management | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktinnovation | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 232 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-636-03124-4 ; 978-3-636-03124-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003597494