Marketing Australia to Koreans: cofused signals or shrewd strategy?
Bruce Prideaux
| Year of publication: |
2002
|
|---|---|
| Authors: | Prideaux, Bruce |
| Published in: |
Tourism marketing : quality and service management perspectives. - London [u.a.] : Continuum, ISBN 0-8264-5335-X. - 2002, p. 184 - 196
|
| Subject: | Südkorea | South Korea | Australien | Australia | Signalling |
| Extent: | S. 184 - 196 |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014554347