Marketing
Paul Baines, Chris Fill, and Kelly Page
| Year of publication: |
2008
|
|---|---|
| Authors: | Baines, Paul ; Fill, Chris ; Page, Kelly |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 859 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-19-929043-1 ; 978-0-19-929043-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003601005