Marketing Brexit : an exploratory study of young voter engagement in relation to the EU referendum
Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, Andrew Kincaid
| Year of publication: |
November 2018
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|---|---|
| Authors: | Pich, Christopher ; Harvey, John ; Guja Armannsdottir ; Poorrezaei, Mojtaba ; Branco-Illodo, Ines ; Kincaid, Andrew |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 6, p. 589-610
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| Subject: | engagement | political marketing | social media | young voter | Wahlverhalten | Voting behaviour | Social Web | Social web | Großbritannien | United Kingdom | Referendum | Jugendliche | Youth | Online-Marketing | Internet marketing | Politische Partei | Political party |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318793260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980258