Marketing Buzz : Towards a Framework for Entrepreneurs
Year of publication: |
2012
|
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Authors: | Fitzsimmons, Jason ; Douglas, Evan ; Steffens, Paul ; Thomond, Peter |
Publisher: |
[S.l.] : SSRN |
Subject: | Entrepreneurship | Entrepreneurship approach | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2007 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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