Marketing capabilities: do they matter in INVs?
Year of publication: |
2010
|
---|---|
Authors: | Blesa, Andreu ; Ripollés Meliá, María ; Monferrer, Diego |
Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 6.2010, 1/2, p. 71-99
|
Subject: | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance |
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