Marketing capabilities in international marketing
Neil A. Morgan, Hui Feng, and Kimberly A. Whitler
| Year of publication: |
2018
|
|---|---|
| Authors: | Morgan, Neil A. ; Feng, Hui ; Whitler, Kimberly A. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 1, p. 61-95
|
| Subject: | marketing capabilities | international marketing | marketing strategy | marketing performance | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.17.0056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848804