Marketing Capabilities, Institutional Development, and the Performance of Emerging Market Firms : A Multinational Study
Data on 19,653 firms from 73 emerging economies on four continents were analyzed to examine how a firm's marketing capabilities affect its performance. The results show that the relationship is systematically moderated by the level of institutional development in an emerging market. Economic conditions, legislative institutions and social values all have an impact. Superior marketing capabilities have a stronger performance impact in countries with higher levels of economic development and in individualistic societies. These capabilities have a weaker impact in countries with strong legislative systems
Year of publication: |
[2022]
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Authors: | Wu, Jie |
Publisher: |
[S.l.] : SSRN |
Subject: | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Unternehmenserfolg | Firm performance |
Description of contents: | Abstract [papers.ssrn.com] |
Saved in:
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing, 30(1): 36-45, 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 27, 2021 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013297563
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