Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Year of publication: |
2023
|
---|---|
Authors: | Oteh, Ogbonnaya Ukeh ; Osabohien, Romanus ; Mbanasor, Jude A. ; Agwu, Nnanna Mba ; Oloveze, Ambrose Ogbonna ; Hefferon, Kathleen Laura |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 43.2023, 4, p. 494-506
|
Subject: | Base of Pyramid (BoP) producers | biofortification | cassava production | food security | marketing capabilities | market orientation | Marketingmanagement | Marketing management | Nigeria | Ernährungssicherung | Food security | Maniok | Cassava | Ernährungsindustrie | Food industry | Marketing |
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