Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Year of publication: |
June 2017
|
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Authors: | Martin, Silvia L. ; Javalgi, Rajshekhar G. ; Cavusgil, Erin |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 26.2017, 3, p. 527-543
|
Subject: | Marketing capabilities | Competitive strategy | Positional advantage | Ambidextrous innovation | Born global firms | Asset parsimony | Export venture performance | Unternehmenserfolg | Firm performance | Innovation | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing | Unternehmensgründung | Business start-up | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Organisationale Ambidextrie | Ambidextrous organization | Wettbewerbsstrategie | Innovationsmanagement | Innovation management |
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