Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Ronald C. Beckett
| Year of publication: |
2008
|
|---|---|
| Authors: | Beckett, Ronald C. |
| Published in: |
Small enterprise research : SER ; the Journal of SEAANZ. - Hamilton : Waikato Management School, ISSN 1175-0944, ZDB-ID 2497991-0. - Vol. 16.2008, 2, p. 21-31
|
| Subject: | KMU | SME | Unternehmensnetzwerk | Business network | Markenführung | Brand management | Marketingmanagement | Marketing management | Sozialkapital | Social capital | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003912202