Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Year of publication: |
2019
|
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Authors: | Padrão, Luis Carlos ; Andreassi, Tales ; Brito, Luiz Artur Ledur |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 23.2019, 3, p. 281-300
|
Subject: | product development | new product development | NPD | new technology-based firms | NTBFs | incubator | entrepreneurship | Produktentwicklung | New product development | Unternehmensgründung | Business start-up | Hochtechnologie | High technology | Innovation | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view |
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